Tag social media

Innovative Outreach Strategies to Reach Newcomers

Many thanks to AMSSA in British Columbia for having me present this workshop to settlement and language workers across the province. I'm definitely not a marketing expert. But, like making technology, or any service choices, it all comes down to being strategic and knowing/understanding your client.

What knowledge, skills and attitudes do settlement workers need in the digital era?

At a workshop last year, I asked a group of participants to break into groups and identify the top four things settlement workers need to know, top four skills that they must possess, and the top four work-related attitudes and behaviours in the era of digital service delivery. Interestingly, there wasn't much overlap between groups. This suggests the richness of human service work, as well as its complexity.