Marco Campana

Communications & Digital Strategy Consulting for Immigrant and Refugee-serving Organizations

Hi. My name is Marco. What can I do for you?

Who I am

Let's figure out what technology and social media can do for your organization.

My name is Marco. I'm a Communications & Digital Strategist for Immigrant and Refugee-serving organizations in Canada. I focus on digital strategy and online service development. I've worked in a variety of nonprofit sectors, including employment services, Information and Referral, and on various community-based technology projects.Over the past almost 30 years I have worked in some form of newcomer-serving sector communications and digital services, from front-line client service to the first Settlement.Org Content Coordinator. I created and managed the Settlement AtWork site, launching OCASI’s Learn AtWork online learning site for sector workers, and have participated in a number of efforts to enhance sector knowledge mobilization. I led digital/social media strategy work at Maytree, and currently work as a freelance consultant helping agencies harness technology in client service delivery. My current focus is on digital transformation, digital inclusion/equity, demystifying technology in social services/social change, immigration, diversity & inclusion in Toronto. I think technology and social media are a means to an end. You probably care about the end. This is reasonable. :-)

My awesome clients, past and present

Thoughts from people I've worked with.

Marco is a go-to colleague to solve a wide range of technical and substantive questions. It’s rare to work with someone who has both rich, thoughtful ideas and the technical expertise to realize them for a digital audience. Marco is a natural journalist with a radar for the significant, interesting and new stories, who can also turn first-hand research into pithy, accessibly prose. He smoothly manages large projects with moving parts while keeping to objectives and timelines. He’s a joy to work with and be around. He’s the kind of person who is critical to have at a brainstorming meeting, and who can both manage and inform collaborative projects.

Dana Wagner

Senior Research Associate, Global Diversity Exchange (GDX)

Marco offered his services pro bono when NCM was just a little more than an idea in my head. He demonstrated commitment and his early trust and belief in the idea was a morale booster. And, he is thorough, even when I asked for “quick-and-dirty.” Marco can be tenacious, sometimes irritatingly so. For NCM, he often went quite-a-ways beyond his ken to suggest ideas and build our unique voice. It taught me to recognize that newsroom ideas don’t have to come only from journalists. As a start-up, we needed all the ideas we could get. A contractor of enormous integrity, but also one who recognizes his limitation and constraints. He doesn’t leave you hanging and is always keen to help with transitions. He is on-time, a big one in my book.

George Abraham

Founder and Publisher, New Canadian Media

I’ve had the pleasure of working with Marco on a broad number of communications and strategic planning projects, both while he was a staff member at Maytree and when he worked for us as a consultant. I’ve always been impressed by his strategic approach to communications and professionalism. His work has had a lasting impact on how Maytree does social media, approaches audience engagement and manages content across all communications vehicles.

Markus Stadelmann-Elder

Communications Director, Maytree