July 18, 2018

Innovative Outreach Strategies – Toronto South Local Immigration Partnership

This workshop focused on how to effectively outreach to vulnerable newcomers.

The overall goals of the morning were:

  • Explore ways of finding and effectively outreaching to vulnerable newcomers
  • Learn about various outreach tools, including social media
  • Learn about creative outreach strategies that work
  • Explore the role of community engagement in outreach
  • Create an outreach plan

My piece of the morning looked at how technology can help with that outreach.

I recorded the audio of my presentation, so have synced that up with my slides to create a video you can watch of the presentation (39 minutes):

Workshop resources

Here are a number of workshop resources from the session, including slides, documents and links to additional reading and resources.

Presentation slides (for download and embedded for quick viewing): Outreach to newcomers – focus on technology – Marco Campana at Toronto South LIP outreach workshop – July 2018 (PDF)

You may be interested in reading articles and podcast episodes on my site related to providing service online.

For immigration source country statistics, and a good overall global and country-by-country perspective of internet, mobile, social and messaging app usage, We are Social’s Global Digital 2018 report is a must read.

Looking to pitch a technology idea at your agency? Let the Nonprofit Service Canvas be your guide.

Here are some useful starting points to continue your learning:

Additional documents (all in PDF format):

Practical online service resources and guidelines for staff and clients:

Civic Tech (potential volunteers and resources to help with tech)

  • Civic Tech Toronto
  • Catchafire – connects you with passionate, pro bono professionals looking to donate their skills through 1-hour phone calls and/or fully fledged projects.
  • Hashtagcharity – connects social entrepreneurs and tech professionals to work together on high-impact technology projects.