Innovative Outreach Strategies to Reach Newcomers

Many thanks to AMSSA in British Columbia for having me present this workshop to settlement and language workers across the province. I’m definitely not a marketing expert. But, like making technology, or any service choices, it all comes down to being strategic and knowing/understanding your client.

Social media/networks/services for newcomers – focus on employment

In 2012, Diane Dyson and I presented at the second #CdnImm event: Knowledge-Sharing on Canadian Immigration. Our focus was on employment information/services/technology use with newcomers, etc. Here’s a brief overview: “You already know how important employment is in the settlement process for newcomers to Canada. But, just where are they getting their employment information, how good Read more about Social media/networks/services for newcomers – focus on employment[…]