It’s useful to understand how your clients look for, find, assess and act on information. In this video, Professor Nadia Caidi provides an overview of newcomer information seeking behaviour and practice.
Building trust with newcomer clients
Understanding the information seeking behaviour and practices of newcomers is essential to know where and how to reach them. Building trust is an important component of that. Technology is increasingly playing a role to help you do that.
Your inherent capacity and assets as Settlement Workers can help you build trust with potential and existing clients. In this video Professor Nadia Caidi outlines how Settlement Workers can position themselves as trusted resources.
People will often act on information or advice based on relationships they have, not necessarily the quality of information provided. If you trust someone, their opinion will weigh more than someone else, even if that other person is more of an expert in the area you’re asking about.
This is is key insight for Settlement Workers.
It highlights the importance of becoming a trusted, “heavy” source of information for your clients. Ultimately, your credibility will come from how helpful you’re perceived to be and how usable the information you provide is. Here, Professor Caidi shares some additional tips for becoming this trusted, “weighted” source of information as Settlement Workers:
Professor Nadia Caidi outlines how important it is to provide newcomers with a sense of the local information and service landscape.